Case study · Founder-builder · Building now
Arc: every decision, on the record.
Architects, interior designers and landscape architects run every project through scattered notes, calls and email threads. When a client says "I never agreed to that", nobody can prove otherwise. I'm building Arc to fix the record: the shared project log where every decision is captured, agreed by both sides, and priced.
The problem
A design project is hundreds of small decisions made over months: finishes, budgets, changes of mind. They happen in meetings, on site, on WhatsApp, in email. The firm's only defence when scope creeps or memories differ is an archaeology dig through threads. It costs money in unbilled changes and it costs relationships in arguments nobody can settle.
What I'm building
Arc turns client conversations into a running timeline of decisions. Each one is documented as it happens, confirmed by both sides, and becomes part of the project record. Quotes are generated from what was actually decided, using AI, so the price always matches the agreement. No portal-shaped filing cabinet: a record both sides trust because both sides built it.
Where the real work is
The hard part isn't storing decisions, it's capturing them without adding admin. The AI has to lift decisions out of natural conversation, propose them for confirmation, and stay out of the way otherwise. Getting a busy studio and a distracted client to keep a record without feeling like they're doing paperwork is a product problem and an engineering problem at once. That's the part I'm building personally.
When a client asks "when did we agree to that?", the answer is a link, not an argument.
What it means
Arc is my own product, built the same way I build for clients: AI where it genuinely removes friction, production discipline from day one. It's also a live demonstration of the Build tier of Edgewise Lab: founder-level ownership of a product from architecture to shipped code.
Tell me what's next.
Fifteen minutes, no pitch. If you need a fractional CTO, we'll figure out the shape together. If you need something built, we'll scope it. If it's not me, I'll say so and point you the right way.
You work with me directly. Not an agency, not a sales rep, not a junior.